About The Southern Academy of Etiquette
Helping people show up with confidence, poise, and presence.
The Southern Academy of Etiquette helps children, teens, adults, and professionals strengthen the social skills that shape first impressions, relationships, leadership, and everyday confidence.
Training is available virtually and face-to-face, with most sessions taught one-on-one for a focused and personal learning experience. Private groups, schools, businesses, and organizations can also request custom etiquette training year-round.
Confidence
Students learn how to enter rooms, conversations, interviews, classrooms, and professional settings with greater self-assurance.
Communication
Training builds practical conversation, presentation, dining, networking, and social awareness skills for real-life situations.
Leadership
Etiquette supports thoughtful decision-making, poise under pressure, and the ability to represent yourself and others well.
Meet Avery Johnson
Avery Johnson founded The Southern Academy of Etiquette in 2012 in Memphis, Tennessee. The academy is now headquartered in Dallas, Texas, serving individuals, families, schools, businesses, and professional organizations.
Avery is a nationally recognized etiquette expert certified in children and corporate etiquette through The American School of Protocol in Atlanta, Georgia. Her professional background began in education, where she served as a high school business instructor for more than a decade. She later expanded her work into the finance industry as a loan officer and licensed insurance agent.
She earned a Bachelor of Business Administration in Finance from The University of Memphis and holds both a Master of Education and an Education Specialist degree in Administration and Leadership from Freed-Hardeman University. She is also a member of Alpha Kappa Alpha Sorority, Inc.
Experience And Reach
Avery has provided etiquette training for a wide range of clients, including academia, private clubs, C-level executives, medical and legal professionals, students, and businesses across the globe.
Her work has been featured in Southern Living, Business Insider, DFW Child, and other media outlets.
Who We Serve
- Children and teens building confidence and social awareness
- Adults preparing for personal, professional, and social occasions
- Schools, nonprofits, and youth organizations
- Corporate teams, executives, and professional groups
- Individuals seeking private one-on-one coaching
“Etiquette training gives you the confidence to walk in the room and own it.”
Avery Johnson
Owner/Director, The Southern Academy of Etiquette
Ready To Begin?
Explore private training, group programs, and speaking options designed to help clients communicate with confidence and move through the world with poise.