MISSION:  The Southern Academy of Etiquette is designed to help children, young adults, & seasoned professionals increase their Self-Esteem, Leadership, and Communication Skills through a curriculum that will prepare them to accomplish their goals in life.

SAE’s training topics are designed to prepare individuals for any social challenge they may encounter and to look their best while doing so.  Trainings are offered Virtual and Face-to-Face. The majority of our classes are taught on a one-on-one basis for maximum effectiveness. We do offer public, group classes a few times a year. Trainings for private groups, schools, and businesses are offered year-round upon request. Contact Us and let’s work magic together!








About the Owner

The Southern Academy of Etiquette was founded in 2012 in Memphis, Tennessee and is currently headquarter in Dallas, Texas.

Avery is a nationally recognized etiquette expert.   She was certified in children and corporate etiquette at the prestigious American School of Protocol in Atlanta, Georgia. Avery’s early career began in education as a high school business instructor for over a decade.  She expanded her professional background and also worked in the finance industry as a loan officer and licensed insurance agent.

Avery attended The University of Memphis, earning a Bachelor of Business Administration in Finance. She also attended Freed-Hardeman University earning both a Master of Education and Education Specialist Degree in Administration & Leadership. She is also a member of Alpha Kappa Alpha Sorority, Inc.

Avery has been very fortunate to offer a diverse range of etiquette training to individuals and businesses including academia, private clubs, C-level executives, medical and law professionals, and various other professionals across the globe.  She has been featured in Southern Living, Business Insider, & DFW Child along with several other media outlets.

“I absolutely love all things etiquette! The skills you acquire from etiquette training are priceless and gives a great boost of confidence.  I am here to provide you with the skills to ‘walk in the room and own it!”

Avery Johnson, Owner/Director
The Southern Academy of Etiquette